Lacoste Mens Madrid Stainless Steel Quartz Watch with Leather Calfskin Strap, Black, 22 (Model: 2011064)

The Lacoste legend was born in 1933, when Rene Lacoste revolutionized men’s fashion replacing the classically woven fabric, long-sleeved and starched shirts on the courts, with what has now become the classic LACOSTE polo shirt. More than 75 years after its creation, LACOSTE has become a lifestyle brand that allies elegance and comfort. The LACOSTE art of living expresses itself today through a large collection of apparel for women, men, and children, footwear, fragrances, leather goods, eyewear, watches, belts, home textiles, and fashion jewelry. LACOSTE founds its success in the essential values of authenticity, performance, and elegance.

The crocodile incarnates today the elegance of the champion, Rene Lacoste, as well as of his wife Simone Lacoste and their daughter Catherine Lacoste, both also champions, in everyday life as on the tennis courts and golf courses. The Crocodile’s origins The true story of the “Crocodile” begins in 1923 after a bet that Rene Lacoste had with the Captain of the French Davis Cup Team, Allan H. Muhr, who promised him an alligator suitcase if he won an important game for the team.

This episode was reported in an article in the Boston Evening Transcript, where his nickname of the Crocodile came to life for the first time. The American public grew fond of this nickname which highlighted the tenacity he displayed on the tennis courts, never giving up his prey. His friend Robert George drew him a crocodile which was embroidered on the blazer he wore on the courts. The Legend was born.