Diesel Men’s ‘Uber Chief’

Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, Diesel was also considered an “alternative energy” so it was representative of an alternative taste in casual wear. In 1985 Renzo Rosso acquired sole control of Diesel and surrounded himself with an international team of talented designers and staff. Diesel launched its first ‘For Successful Living’ advertising campaign in 1991, instantly establishing a reputation for innovative marketing. The brand’s first flagship stores, in New York, Rome, and London, opened in 1996.

Dominate the field in the gunmetal Diesel Uber Chief watch. The textured black chronograph dial features applied gunmetal Arabics with blue and red tracking accents.

• Case diameter: 55 mm
• Water resistance: 100 Meters (330 feet)
• Analog-quartz Movement
• Case Diameter: 55mm
• Water Resistant To 330 Feet